WHERE EVERYTHING STARTED...

Our Story

Founded in Nicaragua on a secluded beach with a close group of friends, chatting about how much we loved Nica and there should be a way to find out about all the amazing things there are to do.

We realized there was a need to have an "insider" to curate the best possible experiences in Nicaragua. Shortly after, we started planning, creating and hosting local adventures for people escaping the norm. Our clients kept asking us to enhance their time with threads and gear to go. So in 2017, we started producing small runs of basic T's and selling them out of the back of the Landcruiser. After a few years of carrying multiple bins full of shirts and hats around, it was getting a little overwhelming. So, opened our first brick and mortar store in San Juan Del Sur, Nicaragua in 2022 with a much broader line of apparel and gear.

“Don’t live the same year 75 times and call that a life.”

- Robin Sharma

About the Founder

Ben was your average Canadian, working in Toronto and working the 9-5 life. Although he was happy, he knew something was missing. It wasn’t until a surf trip to Nicaragua in 2007 that he realized what it was.

Now,  he wants to share with others all the reasons he fell in love with this country: the adventure, the world class surfing, and the culture. It took some time to make the dream a reality, but We Stay Lost was born.